Vibrant. Dedicated. Excited. And unashamedly human.

PRville :: meet Becx

We've been called a boutique agency, a professional consultancy and even an external PR department, which are all close, but not quite right.

We happily defy existing definitions with experience spanning lifestyle journalism and PR, an unusual degree of passion for enhancing clients' businesses, and a mindset that honours proven methodology, but insists that it can be improved with the progressive, creative PRville touch.

It is this passion for improvement and unconvention that drove former lifestyle magazine editor, copywriter and PR agency account director Becx Long to establish a business that conformed only to the formless future of marketing communications, and clients' success within it.

Where the client roster would be kept small enough to enable hands-on attention at director level. Where clients could feel they had their own dedicated PR resource, who would live and breathe their business as they did, and could operate on site or remotely. Where what we do would be wholly visible and unvarnished. And where working partnerships would be forged with complementary specialists at the top of their fields - from design to digital - to truly bring your brand to multi-dimensional life.

Our word for what we are is, simply

prville n. 1 place where opportunity is unconstrained by convention and bounded only by imagination v. to strategically cultivate relationships that influence attitudes and actions.